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Organic SEO

Organic white hat search engine optimization

Organic search
engine optimization

White Hat Organic Search Engine Optimization helps buyers find your website faster. The content creation and SEO services we provide safe best practice methodology. The services produce highly targeted organic search traffic through optimization and cross site content creation.

Surfalot Design's search engine optimization (SEO) strategies fit into three categories.

Local SEO helps brick and mortar businesses find more customers locally.
Organic SEO helps online businesses find new customers nationally and internationally.
Competitive SEO helps businesses in highly competitive niches find new customers.

We have assembled highlights of the these strategies in the sections shown below.

Local SEO

Local SEO helps brick and mortar businesses find more customers locally. Our search specialist will optimize 5 of your pages with current best practices. We will setup your site on 5 local business sites like Google, Yelp, and Yahoo. Plans can be scaled up as required.

Initial Preparation

  • Keyword Research & Strategy
  • Competition Analysis
  • Website Content Audit
  • Domain Redirect Check
  • robots.txt Review
  • Broken Link Audit

Keyword Optimize 5 Pages

  • Heading & Emphasis Optimizations
  • Title & Alt Tag Optimization
  • Meta Description Optimization
  • Meta Keyword Optimization
  • Rich Snippets
  • Breadcrumbs

Search & Tracking

  • Website Copywriting: 3
  • Local Business Setup at Google & more
  • .xml Sitemap Creation/Optimization
  • Google Analytics Check/Installation
  • Google Search and Console Setup
  • Weekly Search Engine reports for 3 months


Local SEO is a campaign based plan. On-going SEO work ensure your success. This plan is billed monthly over a recommended 6 month engagement. Local SEO can be scaled up to include more pages, on-site and off-site content creation, blog outreach, magazine placement, citations, and more.

Organic SEO

Organic SEO helps online businesses find new customers nationally and internationally through on-page SEO, targeted on-site and off-site content creation, magazine/news placement, and media creation. This strategy includes scheduled monthly content creation that reinforces the initial optimization. Plans can be scaled up as required.

Initial Preparation

  • Keyword Research & Strategy
  • Competition Analysis
  • Website Content Audit
  • Domain Redirect Check
  • robots.txt Review
  • Broken Link Audit
  • Blog Creation

Keyword Optimize 10 Pages

  • Heading & Emphasis Optimizations
  • Title & Alt Tag Optimization
  • Meta Description Optimization
  • Meta Keyword Optimization
  • Rich Snippets
  • Breadcrumbs
  • URL Rewrites

Content Creation

  • Webpage Copywriting: 3
  • Magazine/News Placement: 2
  • Blog Post Outreach: 2
  • On-Site Blog Post: 1 **
  • Video Creation and Submission: 1 **
  • Press Release Creation and Submission **
  • PDF Creation and Submission **
  • ** Items are optional add-ons


Organic SEO is a campaign based strategy. On-going SEO work ensure your success. This plan is billed monthly over a recommended 6 month engagement. Ongoing monthly content creation and submission helps promote your brand and stabilize search engine positions. Organic SEO can be scaled up to include more pages, on-site and off-site content creation, more blog outreach and citations, additional magazine placements, and more.

Branding & Competitive SEO

Competitive SEO helps businesses in highly competitive niches find new customers through a combination of targeted on-site and off-site content creation, media creation, and on-page search engine optimization (SEO). This strategy includes scheduled monthly content creation that reinforces the initial optimization. Plans can be scaled up as required.

Initial Preparation

  • Keyword Research & Strategy
  • Competition Analysis
  • Website Content Audit
  • Domain Redirect Check
  • robots.txt Review
  • Broken Link Audit
  • Blog Creation

Keyword Optimize 20 Pages

  • Heading & Emphasis Optimizations
  • Title & Alt Tag Optimization
  • Meta Description Optimization
  • Meta Keyword Optimization
  • Rich Snippets
  • Breadcrumbs
  • URL Rewrites

Content Creation

  • Webpage Copywriting: 10
  • Magazine/News Placement: 7
  • Blog Post Outreach: 7
  • On-Site Blog Post: 2
  • Video Creation and Submission: 2
  • Press Release Creation and Submission
  • PDF Creation and Submission


Competitive SEO is a campaign based strategy. On-going SEO work ensure your success. This plan is billed monthly over a recommended 6 month engagement. Ongoing monthly content creation and submission helps promote your brand and stabilize search engine positions. Competitive SEO can be scaled up to to meet any requirements.

Let's grow your business

Contact us to learn more about highly targeted leads.

Our specialists will help you develop more targeted leads from your website. Our unique process will help you better target customers online. Are you ready to grow your business attracting more visitors with a higher lead conversion? We will setup a free no obligation consultation with a digital marketing specialist. Submit the contact form or call us today.